Many of the beauty industry’s biggest names have Instagram to thank for catapulting them into the public eye, but that didn’t happen overnight. Like anything else, mastering Instagram takes both patience and practice, and multiple components come into play when creating a photo feed that highlights your best work, and ultimately fuels your business. Here, five Instagram hacks that successful …

Beauty companies spend years researching new formulas, technologies and designs that will revolutionize the industry. Here are a few of the innovative, high-performing potions and gadgets worth trying. Oribe Imperial Blowout Transformative Styling Crème features the Amino Acid Complex to provide moisture to the hair and scalp; the Bio-Restorative Complex of caffeine, biotin and niacinamide, to help strengthen the cuticle …

At last night’s Critics’ Choice Awards, Killing Eve star (and winner of Best Actress in a Drama Series) Sandra Oh showed off a new cut with bangs, thanks to celebrity hairstylist Ted Gibson. “Curly haired girls like Sandra can sometimes be afraid of getting bangs because bangs can look a bit askew if they aren’t cut right,” Gibson says. “For …

It’s no news that the masking trend has taken off in the past few years—sheet masks, charcoal masks, foot masks and beyond. Winter is the perfect time to remind clients of the tried and true perks of a hair masque, the hydrating, restorative quick fix that smooths flyaways, enhances haircolor, and helps hair look and feel healthier. Here, a few …

Within six weeks of opening the doors of her new, five-chair Chicago salon, Little Broken Things, Cassie Krepel got a call that a fire broke out. “My landlord’s son called and said ‘Oh, it’s not that bad.’ I remember thinking we’d close for the weekend and clean up. It was so far from ‘not that bad,’” she says. Eleven months …