Not seeing red: Missing Apple’s color strategy

When you have a small point to make—that Apple has trended toward slightly muter tones in its products and offloaded the more extreme color optioning to cases and bands to allow customers more options for accessorizing—the best way to make it is to loudly declare Apple has killed “fun.” That’s just basic punditry, people.

“Apple killed fun.” (Tip o’ the antlers to Shawn King.)

Just to watch it die. May or may not have happened in Reno. Still waiting for the forensics. The body of fun was found in the desert, 40 miles east.

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