Mahindra has unveiled an all-new off-road only (not street legal) vehicle in the United States. The new SUV called the Mahindra Roxor will be made at Mahindra’s new Auburn Hills manufacturing facility near Detroit, Michigan and will be available soon at a starting price of about $15,000 or about ₹ 10 lakh. The Mahindra Roxor will be sold under the Mahindra North America or ‘MANA’ in the United States. The new Roxor is essentially based on the Mahindra Thar but features a long list of changes including a new front end to avoid conflict of interest with the Jeep brand’s design language in the United States. The Roxor will also be a more basic vehicle as compared to the Thar with no doors and no hard top roof minus the windscreen. The Mahindra Roxor will essentially be targeted to the side-by-side off road vehicle segment in the United States.
In terms of mechanical bits, the Mahindra Roxor features a 2.5-litre, 4-cylinder turbo diesel engine. The engine puts out a modest 62 bhp. The Roxor of course is available in left hand drive as is the norm in the United States and features a manual gearbox along with a traditional manual four-wheel-drive shifter.
In terms of the actual manufacturing process, the Roxor is a CKD product in the United States with the kit actually supplied from India. About 50 per cent of the vehicle is actually unique to the Roxor as compared to the Thar that it is based on and will feature a whole range of paint and wrap options. In fact, the Roxor will be highly customisable and will offer a staggering 900 colour and wrap options! The Mahindra Roxor will also be available in the near future with a range of customised seats that will aim to appease the offroad community. The customisation will be done in a brand new paint area inside the Auburn Hills manufacturing facility, which has raised 300 jobs in the Detroit area. Mahindra has also invested $230 million into the new facility and into the MANA operations. The vehicles will not be sold through Mahindra’s already established tractor dealerships but will instead be sold though powersport (adventure sport vehicle) dealers